Advertising and Debt

Being aware of advertising is essential in the battle against debt. We live in a world were commercialism reigns. "Look at how beautiful you will be in this" and "You will not be happy unless you have that". It is really a poison that many people fall sick to. (It being a poison if you really can not afford it) It is funny how so many people do not like being told what to do, teenagers especially, yet in reality its what advertising really does and all fall victim to it to some degree. To be a good advertiser, you have to make people think they need something but not that your telling them they need it. However the point of this article is not on how to become a good advertiser but rather to be aware of what advertising's affect on your wallet.

I find the people who find themselves in a debt trap have often gotten themselves into it by obviously spending more than they can afford. But why would someone cognitively go and do this? True could be it was a careless misunderstanding of what your bank account was looking like, or that you forgot there were other payments out there for the month. But for many, it was that they figured they could not live without a product or that it just tempted them to such a degree that they just "Needed to have it" or they "Owed themselves it" Yet what tempted them in the first place , advertising anyway?

Good advertising has a multiple effect, let me explain. If a company makes a product and it sells well from their initial advertising campaign, well suddenly everyone who has that product now is indirectly advertising for that product. A company loves this because of their ROI (Return on Investment) just increased without further help on their part. So if your neighbors have the fancy new garden accessory, or newly finished driveway, tile roof and you like neighbors, then your neighbors are indirectly advertising the product to you. So it is just good to be aware of the messages that the world can through at you. It is important to interpret each financial pull and put them in order of importance in your head. Sometimes just understanding why you might be desiring something can help you see it in a different light.

Fashion Tips and Advice – How to Pick Clothes That Flatter Your Particular Body Type

One of the most common mistakes women make when shopping is not purchasing clothes that flatter their particular body shapes. There are four basic female body shapes:

1) Pear shape – upper body is noticeably thinner than lower body. Weight gain tend to accumulate around hips and thighs.
2) Hourglass shape – very curvy body with clearly defined waist.
3) Apple shape – upper body is noticeably larger than lower body. Weight gain tend to accumulate around the waistline.
4) Rectangle shape – figure appears "straight up and down", and curves are not very well-defined.

Pear shaped figures are flattered by clothes that enhance and draw attention to the upper body while emphasizing the waist. Wrap shirts and off-the-shoulder or V-neck tops are very flattering. Jackets with nipped-in waists and pockets and enhancements around the bust work well with this figure. Pants or jeans should be cut to where they fall straight down from the widest part of your hip with a mid-rise waist. Boot cut and slightly flared pants are ideal, but stay away from tapered legs.

Hourglass shapes are flattered by clothes that are proportional on both the top and the bottom, and attention should be drawn to the waist. Wrap tops and shirts that are gathered around the waist look great on this body type, but stay away from boxy styles. Pants and jeans that fall away from the widest part of your hip look best. Fitted, straight, or flared jeans work well as long as the flare does not exceed the width of your hips.

Apple shaped figures are flatted by light, layered fabrics. Proper layering around the midsection can make you look shapely versa thick. Monochromatic themes work best on this body type, as wearing the same colors on the top and bottom will create clean, straight lines. Tops and shirts should never be tight or clingy, and should always be long enough to at least hit the hip area. V-necks and wrap tops are very flattering, while chunky styles and long, thick jackets should be avoided. Bootcut jeans and pants that fall below the ankle are a great choice. A little stretch in the jeans goes a long way to pull in the midsection and emphasize the right curves.

Rectangle, or "straight shaped" figures are flattered by more form-fitting clothes with mixed and matched tops and bottoms to create the image of curves. Wide belts are recommended around the waistline. Tops and jackets with nipped and flounced waists are ideal, and the bottoms should not extend beyond the hipbones. Off the shoulder, wide necked, or V-necked tops are very flattering. Pants or slacks with wide waist bands and full or flared legs that fit low on the hips are ideal.

Remember, all body shapes are beautiful, and there is no "ideal shape". Relax and have a blast while shopping for funky, fun clothes, and enhance the beauty that Mother Nature provided!

SEO Vs PPC – Which Provide You Better Results?

PPC (Pay Per Click) or SEO (Search Engine Optimization) are two important and most basic approaches that improves the ranking of your website and help you get better results. For a businessman, it is very hard to choose between both the basic options. And to make a smart choice, you first need to have the knowledge of both the options and if you don’t know about them, so, this article will help you a lot. What are we waiting for? Let’s get started.

  • PPC (Pay Per Click): It is basically online ads in which you need to pay for every single click on your website. It is also recognized as paid searching and to run this campaign successfully, you need to have a huge marketing budget, as you have to pay for every single click on your advertisement, whether it converts or not.
  • SEO (Search Engine Optimization): Another basic option you have is SEO, which gives you the organic results without emptying your wallet. There are sets of tools and techniques you can apply to increase the visibility of your website organically, which increase your credibility and customer base as well.

Scroll Down To Know Why SEO Is Better Than PPC

  • Increase Organic Results: If you want organic traffic and results for your website, it’s better to go for SEO, as the traffic comes by the way of this approach is genuine and increase the chances of high conversion. On the contrary, PPC fails to increase organic traffic, as it will give you hit, only till you pay.
  • Credibility: SEO will help you increase the visibility of your website on top of the search results, which not only increase your traffic, but also increase your credibility. On the other side, PPC displays your name on the very first page, only till the time you are paying for every click, which is not credible at all and fails to win the customer’s faith.
  • Cost: SEO will cost you lesser in comparison with the PPC. Therefore, it is the most suitable options for every small as well as large organization, because it gives long-lasting results without breaking the banks.

All the above points make it clear that, in the battle of PPC vs. SEO, SEO will give you the bangs for the bucks. Though to get the results of your efforts, you need to take every move smartly. And if you are not aware of the trick of the trades, so, it is compulsory for you to consult an SEO Expert, who will help you attain the business goals.

5 Steps To Perfect Contact Lens Maintenance

For many, contact lenses are one of the greatest inventions of the century offering crisp, clear vision without having to put up with eyeglasses. But one of the downfalls of this great invention is contact lens maintenance. While a lot of people skip this important step, you should know that not caring for your contact lenses correctly can lead to a host of eye infections and in some rare cases even blindness.

But there is no excuse for not caring for your lenses properly as it's never been easier to care for them. Today, you can go through your entire maintenance routine using just one type of solution which means that caring for your lenses is quicker and cheaper than even just a few years ago.

Below are five common steps one should take in order to provide proper contact lens maintenance. This will ensure that your lenses are sterilized and clean before you put them in your eyes and will lessen the chance of infection and eye injury. You should consult your eye care practitioner as to the appropriate care for your particular contact lenses.

1. Wash your hands. While this might seem like common sense, it's important to note that before you put in or remove your contact lenses you should wash your hands so that they are free of dirt, germs and debris. When you do this step, however, avoid using a moisturizing soap since this is not good for contacts. After washing, use a lint free towel to dry your hands.

2. Remove one of your lenses and clean it as recommended on the bottle of solution that you use as per your eye care practitioner's recommendation. Cleaning per the instructions is important because this will remove the protein deposits as well as other debris that build up on your lenses and can cause discomfort as well as impair the way you see through them. Some solutions will have you rubbing the lens and others will just have you rinsing it.

3. Rinse the lens per instructions. This is important because this will wash off the loosened debris.

4. Make sure your contact lens holder is clean and fill one side with your soaking in disinfecting solution in place the lens in the case. Disinfecting your lenses for the recommended amount of time is important because this will kill the microorganisms that could be growing on the lens and will help you avoid infection.

5. Repeat for the other lens.

In addition to these steps, your doctor may recommend an enzymatic cleaner that removes proteins build up. This typically is not needed for disposable lenses, but if you have lenses that you wear for a year or more the protein buildup can make them uncomfortable in impair your vision.

Proper contact lens maintenance is a part of wearing contact lenses, if you do not think that you can keep them properly then you might try disposing ones that do not need any maintenance or go back to wearing eyeglasses. You only have two eyes, and to lose his sight in one because you did not care for your contact lenses would be a shame so think twice before skipping these important steps.